About Pavitrotsava

Pavitrotsava (पवित्रोत्सव) is one of the most important annual festivals in Sri Vaishnava temples, observed during the auspicious month of Shravana. The word Pavitra means sacred thread; during this festival, sacred Pavitra threads woven from dharba grass are offered to the presiding deity to purify and renew the divine energy of the shrine. The festival is prescribed in the Panchratra Agamas and is an occasion for special abhishekas, alankaram, and recitation of the Divya Prabandham.